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Marketing tricks & consumer history
Who's Tricking You?
The marketing tricks and consumer history behind what you buy, from diamond rings to Black Friday. The Old Fox asks who's really selling you the story.
11 stories · new Shorts most evenings
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Episode 1
Premieres 21 Oct at 9:44am
Who decided a ring should cost two months' wages?
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Episode 2
Premieres 21 Oct at 6pm
Why does nothing cost a pound?
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Episode 3
Premieres 21 Oct at 7:30pm
Who said breakfast is the most important meal?
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Episode 4
Premieres 22 Oct at 6pm
Why does your chocolate bar feel lighter?
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Episode 5
Premieres 24 Oct at 12pm
Why pay for water that comes out of your tap?
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Episode 6
Premieres 25 Oct at 6pm
Who told you there are only three left?
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Episode 7
Premieres 27 Oct at 12pm
Why does a supermarket pay you to carry its card?
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Episode 8
Premieres 28 Oct at 12pm
Why does a free trial need your card details?
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Episode 9
Premieres 28 Oct at 6pm
Paying for things you never use? Ask a gym
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Episode 10
Premieres 29 Oct at 12pm
What does 'natural' on a food label really mean?
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Episode 11
Premieres 24 Nov at 6pm
Who decided the best deals land on one Friday?
More series: The Old Fox's Library · The Old Fox: Case Files · The Old Fox's Penny Tips